BABY YORS Merges Art and Tech in New “FORTUNA” Music Video, A Spanish-Language Pop Breakthrough for the Age of AI
A tongue-in-cheek sendup of American excess, the video breaks new ground for the artist, who fuses sharp choreography, robotic cameras, and the innovative use of AI to deliver a layered visual experience.
Los Angeles, CA — March 3rd 2025 — Genre-defying artist Baby Yors takes his creative vision to new, hyper-real heights with the music video for “Fortuna,” the latest single from his acclaimed album AMERICANO. Combining AI-generated visuals, robotic camera work, dynamic choreography and intricate digital environments, “Fortuna” challenges what’s possible in music video production, creating an experimental and energizing pop experience like no other.
The release arrives just after Baby’s last video, “Red River Maria,” surpassed 1M views on YouTube.
A fusion of Argentine cumbia and hyper-pop, the song “Fortuna,” written and produced by Baby and Bram Inscore, imagines Baby’s native Argentina reaching the economic excess of the US. “I wanted to explore the overproduced and glossy facade that America can project to the world,” Baby says. “Visually, I wanted to contrast that with something surreal that felt like a trippy VHS tape while also projecting a vision of the future.”
Defining New Techniques
Overflowing with American iconography, “Fortuna” is one of Baby’s most ambitious projects. To capture his own choreography and costume design, the video was shot against a green screen using a robotic arm—a technique intended to map 3D environments in post-production. When a technical failure made the mapping impossible, Baby and his team had to pivot: The process evolved into an intricate, year-long journey of experimentation, resulting in a fully AI-assisted and reconstructed world.
“The reality is, AI technology had to catch up with my vision for the project,” Baby says. “At first, programs couldn’t reach what I wanted at all, but this is a technology that’s changing everyday, and as I kept experimenting, it improved, eventually helping me craft the right aesthetic.”
Despite that, the video still required months of hands-on digital refinement, including meticulous frame-by-frame cleanup of performers’ edges.
“Anyone can make a fully generative AI video,” Baby says, “but this was more than a year of work across mediums, and it stretched me creatively. The vision for ‘Fortuna’ always involved adding digital landscapes – from casinos and city streets to canyons and football fields – and AI just became another tool in my arsenal. When used discerningly, it can provide artists with great expansion. And I’m always expanding.”
Baby Yors is available for interviews.
ABOUT BABY YORS
Genre-defying artist Baby Yors has performed all over the world and captivated fans and followers who identify with his free spirit and powerful songs and videos filled with life and emotion. From his music to his films, Baby is committed to not only creating art outside established norms, but to embracing his multi-cultural background. He has been featured in numerous online and print publications, including Rolling Stone, Vice, Forbes, Billboard, and more. He was named by Out Magazine as one of the 100 Most Influential LGBTQ+ People in the World. On YouTube and Spotify, his music and videos have amassed millions of streams.
Find more about Baby Yors HERE.
Music video credits
Director: Marco Palou
Producers: Bia Gallo, Marco Palou
Cinematographer: Scott Smith
1st AD: Olive Blackmon
Choreographer: Gwen Roger
VFX: Magic Soup Studio
Production Designer: Eric MacMillan
Colorist: FLANKS
Editor: Marco Palou
Artificial Intelligence Coordination: Amarte Labs LLC
Flame Artist: Baitong Monseu
Stylist: Veta Adrion
Set Dresser: Nicholas Edmunds
1st AC: Brian Morgan
Gaffer: Kevin Cecil
BBE: Victor Ponce
PA: Sarah Katz
BTS Video: Bahman Nasirifar
Makeup: Angelo Estrada
Dancers:
Ami Takahashi
Gwen Roger
Aleksandra Nalepa
Eden Shimon